{"product_id":"doughnut-economics-by-kate-raworth-book-lounge-sri","title":"Doughnut Economics: Seven Ways to Think Like a 21st Century Economist by Kate Raworth","description":"\u003cp\u003e\u003ca href=\"http:\/\/Doughnut%20Economics%20by%20Kate%20Raworth\"\u003e\u003cstrong\u003eDoughnut Economics by Kate Raworth\u003c\/strong\u003e\u003c\/a\u003e is an influential non-fiction book that challenges conventional ideas about economic success, endless growth and human prosperity. Its complete title is \u003cem\u003eDoughnut Economics: Seven Ways to Think Like a 21st-Century Economist\u003c\/em\u003e. Written in an accessible and thought-provoking style, the book presents a new framework for creating economies that meet the needs of people while respecting the ecological limits of the planet.\u003c\/p\u003e\u003cp\u003eTraditional economics often measures national progress through continuous growth in Gross Domestic Product. Kate Raworth argues that GDP alone cannot show whether people have access to education, healthcare, housing and fair opportunities. It also fails to show whether economic activity is damaging the climate, oceans, soil, forests and other natural systems on which human life depends.\u003c\/p\u003e\u003cp\u003eThe book therefore asks readers to reconsider the purpose of economics. Instead of treating unlimited growth as the final goal, societies should aim to create conditions in which every person can live with dignity without placing unsustainable pressure on the living world.\u003c\/p\u003e\u003ch2\u003eWhy Read Doughnut Economics by Kate Raworth?\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eDoughnut Economics by Kate Raworth\u003c\/strong\u003e helps readers understand the relationship between economic activity, social wellbeing and environmental sustainability. The book is not a technical textbook filled with difficult equations. It uses clear explanations, visual ideas and practical examples to show why economic thinking must change to meet twenty-first-century challenges.\u003c\/p\u003e\u003cp\u003eRaworth introduces seven ways to rethink economics. These include changing the main economic goal, recognising that economies exist within society and nature, developing a more realistic understanding of human behaviour, using systems thinking, designing economies to distribute value more fairly, creating regenerative production and becoming less dependent on endless growth.\u003c\/p\u003e\u003cp\u003eThese ideas are relevant to governments, businesses, communities and individuals. They encourage decision-makers to ask not only how much an economy is producing, but also who benefits, who is excluded and what environmental costs are being created.\u003c\/p\u003e\u003ch2\u003eUnderstanding the Doughnut Economic Model\u003c\/h2\u003e\u003cp\u003eThe central image in the book is a doughnut formed by two boundaries. The inner boundary represents the social foundation required for a dignified life. This includes access to food, clean water, healthcare, education, housing, energy, income, equality, political participation and social support.\u003c\/p\u003e\u003cp\u003eWhen people fall inside this inner boundary, they experience social deprivation. Their basic needs and opportunities are not being adequately met. A successful economy should therefore ensure that no one is left within this area of shortage.\u003c\/p\u003e\u003cp\u003eThe outer boundary represents the ecological ceiling. Moving beyond this limit means placing excessive pressure on environmental systems through climate change, pollution, biodiversity loss, damaged ecosystems and unsustainable resource use.\u003c\/p\u003e\u003cp\u003eBetween these two boundaries lies the safe and socially just space of the Doughnut. It represents an economy in which people can meet their needs while living within the means of the planet. The objective is not to remain economically inactive, but to design economic activity that supports both human wellbeing and environmental health.\u003c\/p\u003e\u003ch2\u003eMoving Beyond GDP Growth\u003c\/h2\u003e\u003cp\u003eA major argument in \u003cstrong\u003eDoughnut Economics by Kate Raworth\u003c\/strong\u003e is that economic growth should not automatically be treated as the most important national goal. GDP measures the monetary value of goods and services, but it does not distinguish clearly between activities that improve wellbeing and activities that respond to damage.\u003c\/p\u003e\u003cp\u003eFor example, spending caused by pollution, illness or environmental destruction may increase measured economic activity even though society has suffered. Unpaid care work, healthy communities, clean air and natural ecosystems can be extremely valuable while receiving little recognition in GDP calculations.\u003c\/p\u003e\u003cp\u003eRaworth encourages readers to replace a narrow focus on growth with a broader goal of human flourishing. Governments and organisations should examine health, education, equality, environmental quality, security and community wellbeing alongside financial measures.\u003c\/p\u003e\u003ch2\u003eA More Realistic View of Human Behaviour\u003c\/h2\u003e\u003cp\u003eTraditional economic models frequently describe people as independent individuals who make rational decisions mainly to maximise their own benefit. The book argues that real human behaviour is far more complex.\u003c\/p\u003e\u003cp\u003ePeople can be competitive, but they can also be cooperative, generous, caring and strongly influenced by family, culture and community. Economic systems can encourage different types of behaviour depending on how workplaces, markets, laws and public institutions are designed.\u003c\/p\u003e\u003cp\u003eBy recognising this wider understanding of human motivation, organisations can create systems that reward cooperation, responsibility and long-term thinking rather than encouraging only short-term individual gain.\u003c\/p\u003e\u003ch2\u003eDesigning Distributive Economies\u003c\/h2\u003e\u003cp\u003eThe book explains that inequality should not be treated as an unavoidable result that can only be corrected after wealth has been created. Instead, economies can be designed to distribute income, opportunity, knowledge and ownership more fairly from the beginning.\u003c\/p\u003e\u003cp\u003eThis may involve improving access to education, supporting fair employment, sharing technology, encouraging employee ownership and designing financial systems that serve a wider range of people.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDoughnut Economics by Kate Raworth\u003c\/strong\u003e asks readers to examine who controls valuable resources and who receives the benefits created by economic activity. A growing economy may still fail many people when its rewards remain concentrated among a small group.\u003c\/p\u003e\u003ch2\u003eCreating Regenerative Businesses\u003c\/h2\u003e\u003cp\u003eMany traditional businesses follow a system of taking natural resources, manufacturing products, selling them and eventually discarding them as waste. Raworth argues that twenty-first-century economies should become regenerative by design.\u003c\/p\u003e\u003cp\u003eA regenerative business seeks to reduce waste, reuse materials, restore natural systems and develop circular methods of production. Instead of treating environmental harm as an unavoidable side effect, organisations can design products, services and supply chains that support ecological recovery.\u003c\/p\u003e\u003cp\u003eThis section is especially relevant to entrepreneurs, manufacturers, retailers, investors and managers. It shows that sustainability should be included in the original design of a business rather than added later as a separate activity.\u003c\/p\u003e\u003ch2\u003eThinking in Systems\u003c\/h2\u003e\u003cp\u003eEconomies are connected to politics, society, technology and the environment. A change in one area can produce unexpected effects elsewhere. For this reason, the book encourages readers to use systems thinking rather than assuming that every economic problem has a simple and predictable solution.\u003c\/p\u003e\u003cp\u003eFeedback loops, delays and relationships between different parts of a system can influence the final result of a policy or business decision. Understanding these connections can help leaders avoid solutions that appear effective in the short term but create larger problems later.\u003c\/p\u003e\u003cp\u003eSystems thinking also encourages experimentation and learning. Policymakers and organisations should observe results, adjust their approach and recognise that complex social and environmental challenges may require cooperation across many sectors.\u003c\/p\u003e\u003ch2\u003eWho Should Read Doughnut Economics?\u003c\/h2\u003e\u003cp\u003eThis book is recommended for university students, economists, policymakers, teachers, environmental researchers, business owners, entrepreneurs and professionals working in sustainability or development.\u003c\/p\u003e\u003cp\u003eIt is also suitable for general readers interested in climate change, inequality, public policy, ethical business and the future of the global economy. No advanced knowledge of economic theory is required because Raworth explains the central ideas through clear language and memorable visual concepts.\u003c\/p\u003e\u003cp\u003eThe book can be particularly useful for readers studying economics, environmental science, business management, international development, politics and social sciences. It offers a different perspective from traditional economic textbooks and encourages constructive discussion about how economies can serve people and the planet.\u003c\/p\u003e\u003ch2\u003eAbout Kate Raworth\u003c\/h2\u003e\u003cp\u003eKate Raworth is an economist whose work focuses on making economics suitable for the social and ecological realities of the twenty-first century. She created the Doughnut framework of social and planetary boundaries and co-founded the Doughnut Economics Action Lab.\u003c\/p\u003e\u003cp\u003eHer professional experience includes work with Oxfam and the United Nations Development Programme. She has also taught and conducted work connected to environmental change, sustainability and economic transformation.\u003c\/p\u003e\u003cp\u003eRaworth’s approach brings together ideas from ecological economics, behavioural economics, feminist economics, institutional economics and systems thinking. Her aim is not simply to criticise traditional economics, but to provide a practical and understandable framework for imagining better economic systems.\u003c\/p\u003e\u003cp\u003eReaders can learn more through the\u003cbr\u003e\u003ca href=\"https:\/\/www.penguin.co.uk\/books\/429710\/doughnut-economics-by-kate-raworth\/9781847941398\"\u003eofficial Penguin page for Doughnut Economics\u003c\/a\u003e and the\u003cbr\u003e\u003ca href=\"https:\/\/www.kateraworth.com\/about\/\"\u003eofficial Kate Raworth website\u003c\/a\u003e.\u003c\/p\u003e\u003cp\u003eMore information about the framework and its practical application is available from the\u003cbr\u003e\u003ca href=\"https:\/\/doughnuteconomics.org\/about-doughnut-economics\"\u003eDoughnut Economics Action Lab\u003c\/a\u003e.\u003c\/p\u003e\u003ch2\u003eWhy Buy from Book Lounge Sri Lanka?\u003c\/h2\u003e\u003cp\u003e\u003ca href=\"https:\/\/booklounge.lk\/\"\u003e\u003cstrong\u003eBook Lounge\u003c\/strong\u003e\u003c\/a\u003e is an online bookstore serving readers throughout Sri Lanka. Customers can explore fiction, non-fiction, biographies, children’s books, bestsellers and many other categories through a convenient online shopping experience.\u003c\/p\u003e\u003cp\u003eBook Lounge provides islandwide delivery and secure payment methods. Free delivery is available on qualifying orders above Rs. 5,000, making it easier to purchase several books together.\u003c\/p\u003e\u003cp\u003eReaders interested in economics, sustainability, business and current affairs can browse the\u003cbr\u003e\u003ca href=\"https:\/\/booklounge.lk\/product-category\/non-fiction\/\"\u003eBook Lounge Non-Fiction collection\u003c\/a\u003e. You can also visit the\u003cbr\u003e\u003ca href=\"https:\/\/booklounge.lk\/store\/\"\u003eBook Lounge online store\u003c\/a\u003e to discover additional popular and newly available titles.\u003c\/p\u003e\u003cp\u003eFor assistance with availability, recommendations, payment options, delivery or an existing order, visit the\u003cbr\u003e\u003ca href=\"https:\/\/booklounge.lk\/contact\/\"\u003eBook Lounge contact page\u003c\/a\u003e.\u003c\/p\u003e\u003ch2\u003eBuy Doughnut Economics Online in Sri Lanka\u003c\/h2\u003e\u003cp\u003eBuy \u003cstrong\u003eDoughnut Economics by Kate Raworth\u003c\/strong\u003e online in Sri Lanka from Book Lounge and discover seven powerful ways to rethink economic progress, sustainability and human wellbeing.\u003c\/p\u003e\u003cp\u003eOrder \u003cstrong\u003eDoughnut Economics by Kate Raworth\u003c\/strong\u003e from Book Lounge today and explore an inspiring framework for creating economies that meet everyone’s needs while protecting the planet for future generations.\u003c\/p\u003e","brand":"Book Lounge","offers":[{"title":"Default Title","offer_id":67987046793491,"sku":null,"price":3900.0,"currency_code":"LKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1011\/1890\/2547\/files\/1-1_1f573e03-c01d-472e-a1d2-cd1c8bb1bcb3.jpg?v=1794308235","url":"https:\/\/mo.lk\/products\/doughnut-economics-by-kate-raworth-book-lounge-sri","provider":"MO Marketplace","version":"1.0","type":"link"}