{"product_id":"screw-it-lets-do-it-by-sir-richard-branson","title":"Screw It Lets Do It by Sir Richard Branson","description":"\u003ch2\u003e\u003cstrong\u003eScrew It Lets Do It by Sir Richard Branson\u003c\/strong\u003e\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eScrew It, Let’s Do It by Sir Richard Branson\u003c\/strong\u003e is an energetic collection of lessons about business, leadership, ambition, responsibility and living with purpose. Drawing on experiences from his career as the founder of the Virgin Group, Branson explains the attitudes that helped him transform unconventional ideas into internationally recognised businesses.\u003c\/p\u003e\u003cp\u003eThe book is not presented as a technical business textbook or a rigid formula for guaranteed success. Instead, it combines personal stories, practical observations and motivational principles developed through Branson’s experiences with entrepreneurship, adventure, competition, innovation and failure.\u003c\/p\u003e\u003cp\u003eAt the centre of the book is a simple attitude: worthwhile opportunities should not always be delayed until every risk has disappeared and every detail is perfect. Branson encourages readers to examine the opportunity, prepare responsibly, take action and continue learning while moving forward.\u003c\/p\u003e\u003cp\u003eThe expanded edition also looks at environmental responsibility, ethical business and emerging projects connected with energy and space travel. It asks successful organisations to consider not only profit but also their effect on society and the planet.\u003c\/p\u003e\u003ch2\u003eWhy Read Screw It, Let’s Do It by Sir Richard Branson?\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eScrew It, Let’s Do It by Sir Richard Branson\u003c\/strong\u003e is suitable for readers who have an idea or ambition but feel uncertain about beginning.\u003c\/p\u003e\u003cp\u003eMany potentially valuable projects remain unfinished because people wait for ideal conditions. They may believe they need more money, more experience, complete confidence or universal approval before taking the first step.\u003c\/p\u003e\u003cp\u003eBranson’s approach is different. He argues that preparation matters, but experience is frequently gained through action. A new entrepreneur may not know everything before launching a small project, but customer feedback and real-world testing can reveal what must be improved.\u003c\/p\u003e\u003cp\u003eThe book encourages readers to develop confidence without assuming that every decision will succeed. Mistakes and setbacks can provide useful information when people are willing to recognise them, adapt and try again.\u003c\/p\u003e\u003ch2\u003eTake Action on Worthwhile Ideas\u003c\/h2\u003e\u003cp\u003eThe title expresses Branson’s willingness to act when an opportunity appears exciting, meaningful and achievable.\u003c\/p\u003e\u003cp\u003eThis does not need to mean acting carelessly. Responsible action involves understanding the main risks, protecting people from unnecessary harm and deciding what resources are available.\u003c\/p\u003e\u003cp\u003eHowever, endless analysis can become another form of avoidance. A person may spend years discussing a business, qualification or creative project without completing the first meaningful task.\u003c\/p\u003e\u003cp\u003eReaders are encouraged to identify one practical action that can be completed now. This could include researching customers, building a prototype, contacting a potential partner, creating a budget or beginning professional training.\u003c\/p\u003e\u003ch2\u003eBelieve That Progress Is Possible\u003c\/h2\u003e\u003cp\u003eConfidence is an important theme throughout the book.\u003c\/p\u003e\u003cp\u003ePeople are less likely to pursue difficult goals when they repeatedly assume failure is unavoidable. Confidence can help them communicate ideas, recover from rejection and remain persistent when results take longer than expected.\u003c\/p\u003e\u003cp\u003eBranson’s message does not require readers to pretend that obstacles do not exist. Instead, it encourages them to believe that many problems can be approached creatively.\u003c\/p\u003e\u003cp\u003eConfidence becomes most useful when supported by preparation, skill development and honest evaluation.\u003c\/p\u003e\u003ch2\u003eChallenge Established Methods\u003c\/h2\u003e\u003cp\u003eBranson built much of the Virgin identity around challenging established organisations and conventional ways of working.\u003c\/p\u003e\u003cp\u003eThe book encourages readers to ask why an industry operates in a particular way and whether customers are receiving the service they deserve.\u003c\/p\u003e\u003cp\u003eNew businesses may not possess the resources of large competitors, but they can sometimes compete through better communication, simpler processes, improved customer care or a more memorable experience.\u003c\/p\u003e\u003cp\u003eChallenging convention does not mean rejecting every existing practice. Some rules protect employees, customers and the public. The useful question is whether a process creates genuine value or continues only because nobody has attempted to improve it.\u003c\/p\u003e\u003ch2\u003eLearn Through Experience\u003c\/h2\u003e\u003cp\u003eFormal education can provide valuable knowledge, but experience also teaches lessons that may not be available in a classroom.\u003c\/p\u003e\u003cp\u003eEntrepreneurs learn by speaking with customers, negotiating, managing money, solving unexpected problems and accepting responsibility for results.\u003c\/p\u003e\u003cp\u003eBranson’s stories demonstrate that a person does not need to begin as a complete expert. However, willingness to learn is essential.\u003c\/p\u003e\u003cp\u003eReaders should ask questions, seek qualified advice and listen to people with direct experience. Acting boldly should never require refusing useful knowledge.\u003c\/p\u003e\u003ch2\u003eAccept Risk Without Ignoring It\u003c\/h2\u003e\u003cp\u003eRisk is unavoidable in business and personal development. A new company may lose money, an idea may fail and a career change may take longer than expected.\u003c\/p\u003e\u003cp\u003eThe book encourages courage, but courage should be distinguished from recklessness.\u003c\/p\u003e\u003cp\u003eA responsible risk may involve starting a project on a manageable scale, testing demand before investing heavily and keeping enough financial security to handle an unsuccessful result.\u003c\/p\u003e\u003cp\u003eReaders should understand the possible loss as well as the hoped-for reward. The strongest decision is not always the most dramatic one; it is the decision that balances ambition with preparation.\u003c\/p\u003e\u003ch2\u003eTurn Failure into Useful Information\u003c\/h2\u003e\u003cp\u003eFailure is not presented as a reason to stop permanently.\u003c\/p\u003e\u003cp\u003eA failed project can reveal weaknesses in the original idea, timing, pricing, communication or execution. These lessons can improve the next attempt.\u003c\/p\u003e\u003cp\u003eHowever, persistence should not mean repeating the same action without change. When evidence shows that a strategy is not working, the reader must be willing to adapt.\u003c\/p\u003e\u003cp\u003eResilience combines determination with flexibility. It means protecting the larger purpose while changing the method when necessary.\u003c\/p\u003e\u003ch2\u003eBuild a Strong Team\u003c\/h2\u003e\u003cp\u003eNo large organisation is created by one person working alone.\u003c\/p\u003e\u003cp\u003eBranson emphasises relationships, delegation and the importance of surrounding a project with capable people.\u003c\/p\u003e\u003cp\u003eA strong leader does not need to know more than every employee. The leader’s responsibility includes identifying talent, creating a clear direction and giving people enough trust to use their abilities.\u003c\/p\u003e\u003cp\u003eTeams perform better when employees understand the goal, receive useful feedback and believe their contribution matters.\u003c\/p\u003e\u003ch2\u003eTreat People with Respect\u003c\/h2\u003e\u003cp\u003eCustomer service and employee relationships are central to a sustainable business.\u003c\/p\u003e\u003cp\u003eCustomers may forget advertisements, but they often remember whether a company treated them fairly and solved their problems responsibly.\u003c\/p\u003e\u003cp\u003eEmployees also influence the customer experience. A business that ignores or mistreats its staff may struggle to provide consistent service.\u003c\/p\u003e\u003cp\u003eRespect includes listening, communicating honestly and recognising that long-term reputation can be more valuable than one short-term transaction.\u003c\/p\u003e\u003ch2\u003eMake Work Enjoyable\u003c\/h2\u003e\u003cp\u003eBranson encourages readers to pursue work they find meaningful and engaging.\u003c\/p\u003e\u003cp\u003eEnjoyment does not mean that every day will be easy. Businesses still require difficult decisions, repetitive tasks and long periods of effort.\u003c\/p\u003e\u003cp\u003eHowever, interest in the work can provide energy during difficult periods. Leaders who communicate enthusiasm may also inspire stronger participation from their teams.\u003c\/p\u003e\u003cp\u003eReaders should examine whether their goals reflect genuine values or only social pressure and external expectations.\u003c\/p\u003e\u003ch2\u003eListen to Customers\u003c\/h2\u003e\u003cp\u003eA business idea has value only when it solves a real problem or creates an experience customers are willing to support.\u003c\/p\u003e\u003cp\u003eEntrepreneurs should not assume they already know exactly what the market wants. They need to ask questions, examine complaints and observe how customers actually use the product.\u003c\/p\u003e\u003cp\u003eFeedback may be uncomfortable, but it can prevent expensive mistakes.\u003c\/p\u003e\u003cp\u003eThe purpose is not to obey every individual suggestion. It is to identify repeated problems and understand what matters most to the target audience.\u003c\/p\u003e\u003ch2\u003eLeadership Through Communication\u003c\/h2\u003e\u003cp\u003eLeaders need to explain the organisation’s purpose clearly.\u003c\/p\u003e\u003cp\u003ePeople are more likely to make good decisions when they understand the larger goal rather than receiving isolated instructions without context.\u003c\/p\u003e\u003cp\u003eCommunication also requires listening. Employees working directly with customers or operational systems may identify problems before senior management notices them.\u003c\/p\u003e\u003cp\u003eA leader who remains approachable can gather better information and build greater trust.\u003c\/p\u003e\u003ch2\u003eBusiness and Environmental Responsibility\u003c\/h2\u003e\u003cp\u003eThe expanded edition discusses the responsibility of businesses to consider environmental consequences.\u003c\/p\u003e\u003cp\u003eBranson argues that large companies possess resources and influence that can help develop more sustainable approaches.\u003c\/p\u003e\u003cp\u003eEnvironmental responsibility may involve reducing waste, improving energy efficiency, reviewing supply chains and investing in cleaner technology.\u003c\/p\u003e\u003cp\u003eThese decisions should be supported by evidence and measurable results rather than marketing claims alone.\u003c\/p\u003e\u003ch2\u003eInnovation and the Future\u003c\/h2\u003e\u003cp\u003eThe book also considers emerging opportunities, including alternative fuels and space travel.\u003c\/p\u003e\u003cp\u003eThese examples demonstrate Branson’s interest in industries that involve major technical, financial and organisational challenges.\u003c\/p\u003e\u003cp\u003eInnovation often requires combining specialists from different fields and accepting that development may take many years.\u003c\/p\u003e\u003cp\u003eReaders do not need to begin a space company to apply this principle. Innovation can also involve improving a small local service, simplifying a customer process or using existing technology in a more effective way.\u003c\/p\u003e\u003ch2\u003ePractical Lessons for Entrepreneurs\u003c\/h2\u003e\u003cp\u003eReaders may apply the book’s principles through actions such as:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDefine the problem your idea will solve\u003c\/li\u003e\n\u003cli\u003eSpeak with potential customers before investing heavily\u003c\/li\u003e\n\u003cli\u003eBegin with a manageable test\u003c\/li\u003e\n\u003cli\u003eCalculate the possible cost of failure\u003c\/li\u003e\n\u003cli\u003eBuild a team with complementary skills\u003c\/li\u003e\n\u003cli\u003eListen carefully to employees and customers\u003c\/li\u003e\n\u003cli\u003eLearn from unsuccessful attempts\u003c\/li\u003e\n\u003cli\u003eProtect the reputation of the business\u003c\/li\u003e\n\u003cli\u003eConsider environmental and social consequences\u003c\/li\u003e\n\u003cli\u003eTake action instead of waiting indefinitely for perfection\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eIs This a Business Book or an Autobiography?\u003c\/h2\u003e\u003cp\u003eThe book is primarily classified as business, entrepreneurship and personal development.\u003c\/p\u003e\u003cp\u003eBranson uses stories from his own career, so it also contains autobiographical elements. However, it is not a complete account of his life.\u003c\/p\u003e\u003cp\u003eReaders seeking a fuller autobiography may also explore \u003cem\u003eLosing My Virginity\u003c\/em\u003e or \u003cem\u003eFinding My Virginity\u003c\/em\u003e.\u003c\/p\u003e\u003ch2\u003eWho Should Read This Book?\u003c\/h2\u003e\u003cp\u003eThis title is recommended for:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eEntrepreneurs and aspiring business owners\u003c\/li\u003e\n\u003cli\u003eStudents studying business or management\u003c\/li\u003e\n\u003cli\u003eManagers and team leaders\u003c\/li\u003e\n\u003cli\u003eProfessionals considering a career change\u003c\/li\u003e\n\u003cli\u003eReaders interested in the Virgin Group\u003c\/li\u003e\n\u003cli\u003ePeople developing a new product or service\u003c\/li\u003e\n\u003cli\u003eReaders seeking motivation and confidence\u003c\/li\u003e\n\u003cli\u003eFans of practical business biographies\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eImportant Business and Financial Note\u003c\/h2\u003e\u003cp\u003eThis book shares Richard Branson’s personal experiences and business philosophy. It does not provide personalised legal, accounting, investment or financial advice.\u003c\/p\u003e\u003cp\u003eStarting or expanding a business involves risk, including the possibility of financial loss. Readers should conduct independent research and consult qualified professionals before making major financial or contractual decisions.\u003c\/p\u003e\u003ch2\u003eAbout Sir Richard Branson\u003c\/h2\u003e\u003cp\u003eSir Richard Branson is a British entrepreneur, adventurer and founder of the Virgin Group.\u003c\/p\u003e\u003cp\u003eHe is known for developing the Virgin name across industries including music, aviation, telecommunications and travel.\u003c\/p\u003e\u003cp\u003eHis other books include \u003cem\u003eLosing My Virginity\u003c\/em\u003e, \u003cem\u003eFinding My Virginity\u003c\/em\u003e, \u003cem\u003eThe Virgin Way\u003c\/em\u003e and \u003cem\u003eScrew Business as Usual\u003c\/em\u003e.\u003c\/p\u003e\u003cp\u003eIn \u003cstrong\u003eScrew It, Let’s Do It by Sir Richard Branson\u003c\/strong\u003e, he brings together business lessons, personal reflections and motivational ideas intended to help readers act confidently while learning from experience.\u003c\/p\u003e\u003cp\u003eOfficial publication information is available from the\u003cbr\u003e\u003ca href=\"https:\/\/www.penguin.co.uk\/books\/407361\/screw-it-lets-do-it-by-richard-branson\/9780753511497\"\u003ePenguin page for Screw It, Let’s Do It\u003c\/a\u003e.\u003c\/p\u003e\u003cp\u003eReaders can learn more about the author through the\u003cbr\u003e\u003ca href=\"https:\/\/www.virgin.com\/branson-family\/richard-branson\"\u003eofficial Richard Branson profile\u003c\/a\u003e.\u003c\/p\u003e\u003ch2\u003eWhy Buy from Book Lounge Sri Lanka?\u003c\/h2\u003e\u003cp\u003e\u003ca href=\"https:\/\/booklounge.lk\/\"\u003e\u003cstrong\u003eBook Lounge\u003c\/strong\u003e\u003c\/a\u003e is an online bookstore serving students, professionals, entrepreneurs and general readers throughout Sri Lanka.\u003c\/p\u003e\u003cp\u003eExplore additional business and educational titles through the\u003cbr\u003e\u003ca href=\"https:\/\/booklounge.lk\/product-category\/non-fiction\/\"\u003eBook Lounge Non-Fiction collection\u003c\/a\u003e.\u003c\/p\u003e\u003cp\u003eBrowse all available titles through the\u003cbr\u003e\u003ca href=\"https:\/\/booklounge.lk\/store\/\"\u003eBook Lounge online store\u003c\/a\u003e.\u003c\/p\u003e\u003cp\u003eFor assistance with availability, payments or delivery, visit the\u003cbr\u003e\u003ca href=\"https:\/\/booklounge.lk\/contact\/\"\u003eBook Lounge contact page\u003c\/a\u003e.\u003c\/p\u003e\u003ch2\u003eBuy Screw It, Let’s Do It Online in Sri Lanka\u003c\/h2\u003e\u003cp\u003eBuy \u003cstrong\u003eScrew It, Let’s Do It by Sir Richard Branson\u003c\/strong\u003e online in Sri Lanka from Book Lounge and explore practical lessons about entrepreneurship, leadership, confidence and responsible risk-taking.\u003c\/p\u003e\u003cp\u003eOrder \u003cstrong\u003eScrew It, Let’s Do It by Sir Richard Branson\u003c\/strong\u003e from Book Lounge today and discover an energetic guide to turning ambitious ideas into purposeful action.\u003c\/p\u003e","brand":"Book Lounge","offers":[{"title":"Default Title","offer_id":67987045417235,"sku":null,"price":1950.0,"currency_code":"LKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1011\/1890\/2547\/files\/61lgNmCZEML._SY466.jpg?v=1794308201","url":"https:\/\/mo.lk\/products\/screw-it-lets-do-it-by-sir-richard-branson","provider":"MO Marketplace","version":"1.0","type":"link"}